How To Increase Your Business Presence Online

The benefits of an online presence for your business boils right down to this: when you’re online, your doors are open 24/7. Prospective customers can access information about you and the merchandise or services that you offer in the moment, whenever that moment strikes.

So, you might be wondering how to quickly and proficiently get your business on the net. As an initial phase, we look to replicate what the customer can do when they walk directly into your store or office. Which includes:

- Telling the storyplot of your business and your brand
- Providing helpful information about your products
- Making purchases easy and secure

These three bits of your website are the beginning of an effective online business. In this specific article, we’ll walk through each step and exactly how it adds to the success of bringing your online business.

Step one: Tell Your Story

When a potential customer walks into your store or office, they immediately get started to see your brand. Every moment spent there helps to create a knowledge of your business. From your own location and paint choice to the way you greet and connect to clients, you build a graphic and a rapport.

When you can physically connect to a possible client, you’re in charge of their experience.

When a possible client finds you online, you lose some of that control. You only have a tiny window of their time to pique interest and make an impression, all without saying a word!

That’s why it’s so important to truly have a strong, branded website. You can accomplish this through regular messaging, images, and colours that get hold of your ideal customer. Consider your brand when you:

- Design your website structure
- Create copy and content
- Choose images
- Select products or design your services page

Whenever your potential client lands on your site, what do you want those to feel? What do you want them to know about you? They are the elements of your brand that your site should convey. Think about it as the equivalent of saying “Welcome, come in! Take a glance around.”

Step 2: Make Your Offer

Once you’ve grabbed the attention of your potential client, it’s time showing ’em what you got! Your website must clearly display the products or services that you provide.

If your business is product based, it’s important to truly have a simple and informative product listing page on your site. A product listing page is similar to an internet catalog your possible client can flip through to learn more about what you sell. Your product page can be an important step in converting a potential customer’s visit into a sale.

To build a powerful product page, keep these tips at heart:

- Use good quality product images that match your brand and style where possible
- Use clear product titles and provide concise and informative descriptions
- Include size, colour, dimensions, and every other relevant information your customer could find out waiting for you
- Ensure the price is not hard to see and understand
- Be consistent; use similar size and style photos, descriptions, pricing format, etc.

If your business is service based, your potential clients should quickly have the ability to understand the services that you offer and how they’ll benefit. To nail down your services page, begin by listing each of your services and writing your typical elevator pitch.

Think about what you might say to a potential client if indeed they were standing in front of you. Next, whittle this down to a concise description that’s in regards to a paragraph long at most. Keep ideal client in mind as you write; imagine you’re crafting this message specifically for them.

Depending on the complexity of your services, you might choose to connect to a more detailed description page which include more info about the process, benefits, timeframe, testimonials, etc. This will come only after you have consolidated your elevator pitch descriptions.

Step 3: Finalize The Sale

The last part of ensuring a seamless experience for your customer is providing a way to finalize the sale.

For product-based businesses, this implies providing a secure payment system. An internet payment option means that your customer can complete their transaction in as soon as, securing their business no matter when they hook up to you online, or from where.

For service-based companies, you have significantly more options. You may Shop Local implement an internet booking and payment system to fully capture your potential client in as soon as. However, with respect to the kind of service you offer, your site may include a call to action that prompts the actual client to attain out to you for even more conversation.

Take It Further

A branded website, descriptive product or services page, and secure payment system or proactive approach serves to replicate your potential customer’s store in experience. While your online store can’t replace in-person interactions, it can open your doors for an entirely new branch of business.

Once your website is ready to go, there a wide range of ways to improve your online business. Online advertising, social media and search engine optimization are just some of the items you’ll want to consider.

Need help starting out? We’ll work with one to build a site that speaks to your brand and makes it easy for your customers to access your business any moment.